Social media management is the process of choosing the right platform, creating interactive content, scheduling it, and monitoring its performance to leverage social media for achieving business goals.
Firstly, businesses must recognize the huge potential social media holds. It has evolved over the years beyond imagination. However, one thing remains constant - customer preferences. Users continue to seek seamless experiences, easy accessibility, and user-friendliness.
Each social media platform has unique features, and offers potential, and managing it is easier than before. To succeed, businesses and individuals must leverage social media smartly and strategically.
In this guide, we will explore tools, strategies, and best practices for result-driven social media management. Let’s dig into that.
Step 1: Define Your Goals
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The first step to seamless social media management is to define clear objectives - the earlier, the better. This will help you stick to your business goals, engage your audience smoothly, and track results to drive success. Setting your social media goals depends upon the kind of product/service, and the nature of your business. Your social media goals could be any of the following.
Improve Brand Awareness
Increase brand visibility and recognition of your businesses among targeted audience, and potential customers. For example, an AI consultancy firm can use social media to promote its service to small businesses trying to adopt AI into their business process.
Better Engagement Rates
Improve interactions with your audience through visual content including graphics, animations, infographics, videos, etc.
Customer Support
Many businesses use Facebook Messenger, Instagram inbox, etc to provide instant support to their customers. This can help businesses to strengthen relationships and build a better brand personality.
Lead Generation
Social media can contribute to your lead-generation strategies, effectively. You can run campaigns to drive traffic and conversions by capturing important information like email addresses, phone numbers, etc.
Step 2: Choose the Right Social Media Platforms
Businesses need to understand that every social media platform serves a unique purpose. Understanding the unique features of each social media platform is important to ensure your business branding remains relevant. For example, if you are selling fashion items to young users, Instagram is the ‘place to go’ due to its visually appealing factor. Research shows that 70% of Instagram users are under 34 years old.
Individuals, businesses, and organizations should choose social media platforms based on their audience and the specific goals they have, to ensure their efforts are goal-oriented and relevant.
Facebook is a great place for community building, running ads, and building business pages that can help you reach a broader audience to achieve goals. Facebook is geared towards an audience that is older, who loves detailed content like in-depth videos or news analysis.
Younger audiences, especially Generation Z, love Instagram for plenty of its interactive features and aesthetic visuals. Instagram is great for visual storytelling, influencers, and engagement.
Twitter (X)
Twitter is perfect for real-time updates, customer interaction, and thought leadership articles.
LinkedIn is best for B2B networking, professional branding, and content sharing.
TikTok
TikTok is great for casual content filled with fun and creativity. This includes short-form videos, or original videos with trending audio on Tiktok that’s geared towards a younger audience. Some of the examples could be demo videos, unboxing videos, etc.
YouTube
Although YouTube is great for nearly all kinds of businesses. However, it is great for those who produce professional content including videos in niches like education, training, tech, sports, beauty, or DIY crafts.
Step 3: Develop a Social Media Content Strategy
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The next step to your social media is to plan a strong content strategy. The type of content you’d like to have on your social media depends upon the kind and nature of your business. For example, you can repurpose your blog posts into engaging graphics for your LinkedIn.
If you have a SaaS product, you can create some demo videos for your YouTube channel, or turn your podcast into engaging reels for your Instagram. Tech businesses can turn complex information into infographics or cheat sheets for social media platforms.
Whether it’s lead generation or social media success, consistency is key. To ensure the level of consistency you want, you can use a content calendar. For example, Visme’s content calendar will help you design your content within its dashboard and schedule it from there - in this case, no third-party content scheduling tool is needed.
Hashtags and keywords make your brand on social media discoverable. Improve discoverability and reach by adding the right hashtags and keywords. You can creatively add keywords into the post captions, or text, and add hashtags towards the end. Use a hashtag generator, and then it would be easier for you to make the post engaging.
Your social media is your brand’s virtual presence, so make sure you timely respond to comments and messages to keep them engaged and participate in discussions thoroughly.
Step 4: Measure Success with KPIs
Businesses need to monitor, track, and improve key performance indicators to ensure social media success. These quantifiable metrics can give businesses a roadmap to improve their performance on social media for better business results. You can track the following metrics using built-in social media features, or use third-party tools to monitor them:
- engagement rate - likes, shares, comments;
- follower growth - new and retained followers;
- website traffic - click-through rates from social media;
- conversions - sales and leads generated.
Social media is a great place to interact with the audience, build brand credibility, and improve engagement rates. Businesses leave a lot of opportunity on the table by not actively engaging with the audience. To build a seamless business via social media, you’ll need to interact with followers and collaborate with influencers in your target niche. Hosting giveaways, contests, and Q&A sessions will also help you boost engagement in the long term.
Step 5: Keep Track of Upcoming AI-Driven Trends
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AI has revolutionized social media management and brand building, which has made social media brand building and management much easier. With the help of AI, social media offers personalized experiences and tailored content. This has minimized the gap between real-world and digital experiences.
- AI-powered content creation that ensures personalization.
- Chatbots have nearly replaced customer service agents to provide 24/7 support.
- Reels, and short-form video dominance for better interactivity.
- Personalized content and interactive features.
Step 6: Leverage Social Media Tools
Social media management goes easier with the right software, as it helps automate many processes, allowing you to crush goals much faster and turn more followers into customers. With social media tools, you can create, edit, and schedule content, analyze your campaigns, and improve based on the data you get.
If you need social media management software with advanced features and flexible pricing, check out the tools featured below.
Circleboom
Circleboom is Twitter analytics software that can let you analyze your followers, tweets, videos, and everything in between. The best part is that you won’t need to pay for an X premium account. Being an official enterprise partner of X, the company uses their API to access your data and turn it into actionable insights for your campaigns.
Their Twitter User Analytics provides detailed stats on followers, from their activities and demographics to gender and language distribution. Understanding who your audience is, you’ll easily figure out the best posting times and what kind of content works best for them. You can also track your followers’ growth over time, distinguish real people from bots, and spot those who unfollowed you or never followed you back.
To identify what drives conversions the most, check out Twitter Post Analytics. It shows top-performing posts, impressions, click-through rates, bookmarks, profile visits, and other metrics. Thanks to real-time updates, you can seize opportunities and react to trends fast before they become yesterday’s news. Your historical data is stored in an easily accessible archive, where you’ll see patterns bringing more engagement to refine your strategy accordingly.
As for Twitter Video Analytics, it will give you a full breakdown of your video performance stats. You can track total views, distinguish organic views from promoted, analyze average watch times and completion rates. That way, you’ll learn whether your followers watched your video till the end or lost interest at 25% or 50%.
Circleboom also supports automation for Instagram, LinkedIn, Facebook, Pinterest, YouTube, TikTok, Bluesky, Threads, and Google Business Profile, which will ease the job for you. Instead of manually publishing each post on your Google Business Profile, you can schedule multiple posts with your preferred time intervals. By connecting your website’s RSS feed, you’ll have your profile automatically updated with your blog content.
SocialBee
SocialBee can help you manage and grow your social media presence through AI technology, automation, and in-depth analytics. Their AI-powered Copilot can generate an effective social media strategy consistent with your brand voice. Just type in your prompt, and you’ll receive various content ideas and suggestions for the best posting times.
The same goes for post generation - SocialBee’s AI tool generates creative captions, images, and hashtags in moments. For a better content hierarchy, you can group your posts into topic categories and customize them based on each social network’s standards with AI. Evergreen posts can be reused in different formats (text, image, video), while time-sensitive content can automatically expire at a specific date you set.
The posting process goes on autopilot with SocialBee’s fully automated scheduling app. You can schedule and publish posts across all social networks from a single calendar-like interface. To learn more about your content performance, audience, and account growth, go to the analytics dashboard. Once you figure out your top-performing posts, categories, and formats, you can focus more on what works best for you.
The platform integrates with popular tools to expand your content creation capabilities. Thanks to Canva integration, you can design visually appealing posts and publish them directly to your social media accounts without having to upload anything manually. Unsplash integration gives access to high-quality stock images, while GIPHY integration will let you include animated GIFs for a dynamic visual effect.
MeetEdgar
MeetEdgar is a social media scheduling tool built for automation and content recycling. With features like a bottomless content library and content categories, it can automatically schedule and re-use your posts, ensuring you stay active on all your favorite social media platforms with minimal effort.
The software also provides a lot of handy features to make filling up your content library even easier. Instead of manually adding each image or video one by one, you can upload all your media in bulk. Connecting an RSS feed can also speed things up, as the system will automatically import posts from your blog.
Whenever you run out of content ideas, Inky will help you out. This AI writing assistant generates engaging captions in seconds, based on your short description and the tone - colloquial, witty, contemplative, etc. With a built-in variations tool, you can also reuse the same content, testing new headlines, copy, and different formats. Not only will you increase your visibility with such experiments but also find out what type of content gets more engagement.
Finding areas for content improvement or better posting time is easy with MeetEdgar’s analytics functionality. Their dashboard reveals your progress across all social media platforms with the key metrics - total content published, clicks, and impressions. For convenience, you’ll receive weekly reports to keep up with the latest follower and content performance changes.
Hootsuite
Hootsuite can help you schedule, track, and analyze your social media activities, all in a single, user-friendly dashboard. This social media publishing platform suggests the best posting times that usually drive the highest engagement among users. That’s when you should schedule your posts to go live in a smart social media calendar - up to 350 content pieces in one go.
With Hootsuite's AI writing assistant, you can get winning captions, posts, and ad copy variations generated in moments, based on your prompt. Their social listening and trend tracking tools make it easy to understand what kind of content resonates best with your audience. You can check hot trends by hashtag, topic, and company, and then have AI technology draft posts based on that data.
Built-in analytics give insights into what’s working and what’s not without dozens of spreadsheets. You can analyze all your metrics in one tab, for every social network - Facebook, YouTube, X, LinkedIn, Instagram, TikTok, etc. When tracking performance of organic posts, you’ll be able to drill down on the post, page, and network levels. Alongside organic views, clicks, and engagement rates, you can also focus on your social media advertising strategy, from monitoring your reach to CTR and CPC.
Hootsuite provides a competitive analysis tool, allowing you to keep up with your competitors’ posting frequency and growth of followers. For convenience, you can benchmark your performance against them - up to 20 competitors at a time. Their smart social media inbox lets you reply to messages from your community, their comments, and questions from customers, all from one place.
Visme
Visme will come in handy for creating social media graphics, without the need to acquire design skills or master complex software like Photoshop. Whether you use a ready-template from their extensive library or start from a blank canvas, you’ll do the job in minutes. Drag-and-drop functionality will let you handle all the customization with a few clicks only.
There are professional templates for basically any purpose - profile covers, headers, posts, ads, banners, and more. You can download them in various formats, be it a high-resolution image, engaging video, or dynamic GIF. Visme’s templates can fit any social media marketing strategy, whether you’re running it on Facebook, Pinterest, LinkedIn, Twitter, YouTube, or Instagram.
If you’d like to add branding to your social media graphics, it’s possible to apply your corporate logo, colors, and fonts. You can either upload your own pics or choose from millions of stock images that you can use for free. To spice up your designs, feel free to experiment with various shapes, animation effects, fonts, and icons in many styles like flat, isometric, multicolor, etc.
Once your social media graphics are ready, you can add them to Visme’s content calendar. From there, you can review everything and make necessary changes before your posts go live. There’s also a built-in scheduler that’s intuitive and makes it easy to bulk schedule your upcoming content on social media.
Conclusion
Social media holds a lot of potential and opportunities to scale both small and large businesses alike. Businesses that leverage social media build irresistible brands and scale profits exponentially.
Social media management needs brainstorming on choosing the right platform, creating the right content, choosing the right tools, analyzing your budget to run a campaign on social media, and tracking results. While many businesses and organizations rely on social media agencies to look after their social media management, you can do it all by exploring our social media management guide.
By following this guide, you can build a strong digital presence, engage your audience, and achieve business growth. Make sure you build an irresistible social media presence by choosing the right tools, strategies, and content creation strategies. Share our guide with anyone who plans to achieve social media success in 2025 by leveraging the right strategies, tools, and platforms.
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